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Map your signals

Raw events are noise. Signals are the vocabulary everything else in Leadovaro speaks: scoring reads signals, Plays trigger on signals, and on-page personalization reacts to signals. An event you never map does nothing.

Raw events in, named signals out: everything downstream speaks signals.Raw events in, named signals out: everything downstream speaks signals.

Where events come from​

  • The pixel: page views arrive automatically once the pixel is installed.
  • Product analytics: events from your PostHog project, if connected.
  • Your own systems: anything you send to the custom webhook. See Server-side events & signing.

You map; Leadovaro listens. Mapping lives in Configuration, then Signal Mapping, in the Leadovaro dashboard.

Map a signal